Designer
Paul Bailes
Kym Mumford
Creative Director
Paul Bailes
Client
Davies Group
Date
October 2017
Deliverables
Online
Brief
Companies which thrive in business are the ones that are constantly coming up with new innovative ideas. To achieve this many business are leveraging the knowledge and expertise they already have within their business ie their employees who work in the business on a daily basis. Davies Group set up their own innovation lab for exactly these reasons and our brief was very simple. Davies had decided on the concept of a rocket to launch their new ideas and innovation. Our job was to bring this to life.
Design
The first part of the process was to story board how the elements of their logo could morph into a rocket. During this process we came up with a number of formulations for this.
Create
Once the final formulation was chosen we were then able to animate this to create a movie/avatar.
Outcome
The avatar helped catch the imagination of Davies employees and resulted in a higher than expected number of submissions.
