Designer
Paul Bailes
Kym Mumford
Creative Director
Paul Bailes
Client
Davies Group
Date
March 2018
Deliverables
Online
Brief
Davies Group has been through a period of significant growth with many mergers and acquisitions since we originally rebranded them in 2014. This has seen a restructure of their brand which has brought together some of their acquisitions under a newly created Insurance Services division.
To communicate the launch of this division we were briefed to create a narrated animated movie that would tell the story of this new division, the companies that are now part of it and the services it provides.
Design
Once the outline script had been received we were able to get to work creating the storyboard which showed the way the movie would develop and the visual language we would use. Also at the same time we researched and put forward a selection of voice over artists and background music that would be used in the final piece.
Create
With the storyboard, music and voice-over artist agreed we set about creating the animation, and recording the final script, providing two touch-points for our client to collaborate with us before we rendered out the final movie.
Outcome
The animation was played at the launch party of Davies Insurance Services and was a contributing factor to the events success. It is now hosted on their website and has had very positive feedback.
“I just wanted to say a BIG THANK YOU for all the hard work that’s gone into getting the website and the video ready for launch. Everyone loved the video and the site looks really, really great!”
Paris Baker
Group Communications Manager, Davies Group
