Home » Insuring Women’s Futures Living a financially resilient life in the UK report
Chartered Insurance Institute
Having previously designed and created the earlier reports detailing the importance of understanding the complexities and unintended consequences of decisions for females and their financial journey at every stage of life, we were asked to create the final report for this seminal piece of research, culminating in this report which pulls together the research findings and makes a series of radical and important recommendations to improve the financial future and resilience for women in particular and the wider society generally.
The brief was that this report should, like the earlier ones, stand alone as a report in its own right whilst also being part of the Insuring Women’s Futures suite of materials. The subject matter is complex and the report needed to both engage and appeal to a broad audience with widely varying levels of understanding of the issues.
Building on the look and feel of the reports already produced, we opted to use a mix of photography and icons throughout the piece thereby providing continuity and familiarity to the audience. By employing the same imagery and colour schemes as in previous reports, it meant it was easier to navigate both for audiences familiar with earlier reports and intuitive for new readers.
We designed this piece as an A4 landscape publication which could then be more easily transferred to a landscape grid to allow maximum screen space since the content contained a lot of facts that needed to be presented across an overlapping timeline.
Knowing that the document was to be both printed and distributed electronically, we created two versions of the artwork – a traditional printed document and then an online version that took advantage of the inbuilt functionality afforded by Indesign and Acrobat. This allowed the online users to user to move effectively throughout the report to any area of specific interest without the need to scroll through the entire document. Use of zoom and hyperlinking features ensured that the digital edition of the report gave the user an immersive experience and also ensured that they were able to easily read a lot of information easily.
We also ensured all data sources were hyperlinked and could be verified via a single click as they opened in a new window.
This project ended up being much larger than originally briefed. The final documents have been well received and CII have had a lot of compliments on the way that complex information has been communicated in a visually pleasing manner. They were also extremely pleased with the pro-active approach taken in order to ensure critical deadlines were met under difficult conditions.
COH_J012776 - IWF Final Vision Pension Report FULL REPORT web LR
Send download link to:
Cohesion Marketing Communications
Unit 4 Lested Farm Plough Wents Road
Chart Sutton ME17 3SA
T: +44 (0)1622 807930
Design with purpose
We've started by changing our web address...
and ended up changing our website...
To all our contacts, please update your records:
It was a great pleasure to work with the Pool Re team on their SOLUTIONS Annual Review.
We are pleased to present our SOLUTIONS Annual Review 2020. It’s packed full of great content, focussing on the three pillars of SOLUTIONS, provides commentary on #insurance, other #catastrophicrisks, current affairs & has an interview with @AmberRuddUK ➡️ https://www.poolre.co.uk/solutions/risk-awareness/solutions-annual-review/
📄 Take a look at our latest SOLUTIONS Monthly Threat Update for August 2020. This insightful review looks back at recent key #terrorism threats both domestic and International. You can download it here: https://www.poolre.co.uk/solutions/risk-awareness/monthly-threat-update-august-2020/ 📄
Enjoyed working with @CIIGroup on their new Personal Lines product range. Integrated campaign - print, digital and animation #joinedupthinking, #collaboration #cohesive-thinking https://vimeo.com/389927827
Just the last 35 years 😂 What are you after Dan.
Any of my contacts on here a graphic designer or know one?
© 2021 Cohesion Design.
© All rights reserved Cohesion Design